Lilli gordon, founder and ceo of first aid beauty, talks being acquired by procter & gamble for an estimated $250 million.

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FEATURED PRODUCT

First Aid Beauty in Eye Cream

Which skin type is it good for?✔ normal✔ oily✔ combination✔ dry✔ sensitivewhat it is:a multi-action, youth-restoring, smoothing eye cream that delivers five benefits by helping to smooth, brighten, hydrate, correct,.

HIGHLIGHT

First Aid Beauty’S Founder On Being Acquired By P&G

October 28, 2019

by @wwd
1.1M followers

Lilli gordon, founder and ceo of first aid beauty, talks being acquired by procter & gamble for an estimated $250 million.


REVIEWS AND STORIES

11 Myths About Retinol, Debunked

October 06, 2019

by @allure
1.3M followers

Retinoids (the umbrella term for retinol products) are powerful enough to improve texture, pigmentation, and tone in just a few drops of serum or dollops of cream. here, we debunk the biggest myths surrounding the fine line-fighting ingredient.


9 Cleansers That Won’T Irritate Sensitive, Acne Prone Skin

August 21, 2019

by @bustle
4.6M followers

Cleansing is a delicate balance for any skin type, but it’s especially difficult to thoroughly cleanse skin that’s prone to breakouts and sensitivity. if you’re lucky enough to find one, the best cleansers for sensitive, acne prone skin will leave…


The Beauty Founder Stocking Your Favorite Writer’S Top Shelf

August 13, 2019

by @intothegloss
159.0K followers

I have first aid beauty’s facial radiance pads for when i’m wanting a little chemical-meets-physical. i do have one oil—neem oil. it smells like ass, but if i have any kind of scar, i’ll just throw that on to brighten it. and for spf, i’m really into


ABOUT THE BRAND

From Beautyblender To First Aid Beauty: 8 Beauty Brands That Have Secretly Made It Big

May 08, 2018

by @wwd
1.1M followers

From beautyblender to first aid beauty, these 8 beauty brands have gotten big but still have managed to fly under the radar.


VIDEOS

Skincare Empties & What I’M Currently Using | Ttsandra

October 27, 2019

by @ssnardd
59.3K followers

Hello hello! thanks for watching my skincare empties & products i’m currently using video. let me know if you spotted any faves and what your current skincare


25 Beauty Products I’Ve Used Up / Best & Worst + Mini-Reviews

October 21, 2019

by @jambeauty89
563.0K followers

Shop my fall collection here: collection closes friday 10/25 at midnight! ❈ pumpkins & cider & leaves tee


Eye Cream | Eye Massage | Eye Skin Care | Anti-Aging Skin Care | Eye Puffiness | Applying Eye Cream

October 04, 2019

by Gadgetlily
58.0K followers

I share my experience with eye cream, how i apply it with a quick eye massage, some skin care tips for undereye darkness, and how to avoid undereye puffiness